New 38MPG 2013 Chevrolet Malibu Eco Priced at $25,995

Even though the new 2013 Chevrolet Malibu won't be hitting showrooms before the first quarter next year, General Motors is already trying to get buyers interested by announcing pricing for the new 38mpg/highway Eco model, which will start from $25,995 including a $760 destination charge.

Billed as the most fuel-efficient Malibu ever, the Eco is the first Chevy to feature GM's eAssist mild-hybrid tech that utilizes a lithium-ion battery and an electric motor-generator to enable regenerative braking, electric assist and start-stop functionality.

The system is linked to a 2.4-liter Ecotec four-cylinder engine and a six-speed automatic transmission. The gasoline unit produces 180HP but receives up to 15 more horsepower during heavier acceleration from the eAssist system.

Formal EPA figures are pending but GM estimates that the 2013 Chevy Malibu will deliver up to 26 mpg in city driving and 38 mpg on the highway.

GM makes it a point to say that the "Malibu Eco’s highway efficiency is comparable the segment’s popular full hybrids and diesels, but delivered at a lower price" with the company also providing a list with some of the car's competitors:

• 2012 Ford Fusion Hybrid – $29,395 / 36 mpg
• 2012 Volkswagen Passat TDI SE Diesel (with automatic) – $27,895 / 40 mpg
• 2012 Toyota Camry Hybrid – $26,660 / 39 mpg
• 2012 Hyundai Sonata Hybrid – $26,545 / 40 mpg

The Eco will be the first model of the new Malibu series to be launched in the States, with the LS, LT and LTZ trim levels powered by a 169HP 2.5-liter Ecotec engine to arrive in the summer of 2012.

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